Interested in learning more about me? Stop ^3^
My name is Rachel Ann Ai-Min Cheong—and that’s exactly where my branding comes from!
Throughout my journey in pursuing a BFA, I always knew my brand was going to be built around my name. But with Rachel being such a common name, I realized it wouldn’t be ideal or memorable enough on its own.
That’s when I thought: why not make my parents proud and use my Mandarin name instead? Ai-Min is a name they put so much love and thought into, and using it feels like carrying a part of them with me into every design I create.
One of the most defining parts of my time at Fresno State has been my internship with the DXI (Digital Transformation and Innovation) team. Working in a fast-paced, collaborative environment taught me how to manage multiple projects at once and meet tight deadlines without compromising on creativity.
A highlight of my experience was contributing significantly to the branding of AI Immersion Day, an event held on March 20, 2025, where I helped design visuals seen by hundreds of attendees. I also supported the development of Bulldog Genie, Fresno State’s GenAI-powered chatbot designed to assist students with campus-related needs. Being part of projects that combine design, technology, and student impact has been incredibly rewarding and has helped shape the kind of designer I’m becoming.
As I get ready to graduate this May with a BFA in Graphic Design, I’m incredibly grateful for every opportunity that’s brought me here—from the all-nighters and critiques to the collaborations and creative breakthroughs.
Each step has reinforced my passion for building experiences that not only look good but feel good to use.
Let’s stay in touch!
📍 Follow my work and journey here:
🔗 Instagram
🔗 LinkedIn
📬 Or just say hi by emailing me: ai.minx2designs@gmail.com
aiminmin.com 