Unmask Your Champion: El Campeón’s Bold Identity
The El Campeón identity campaign brings the spirit of lucha libre to life through a bold, masculine brand aimed at men in their mid-twenties to mid-thirties. Each bottle features a unique luchador mask, turning every drink into a champion of its own. With the tagline “Every Bottle is a Battle, Every Sip a Victory,” the brand celebrates individuality, grit, and the thrill of everyday wins.
Developed as a student project, the campaign includes custom label designs, posters, mockups, and branded swag—building a cohesive identity rooted in energy and story. The bold visuals, tactile textures, and strong voice make El Campeón stand out as more than just a drink—it’s an experience.
This concept earned a Silver ADDY Award in the Student Division, honoring its creative direction and execution. El Campeón proves that great design tells a story—and this one speaks with power.
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